It seems to be another of the 21st centuries great spins. M Ds making mission statements. What does it mean? I think it follows on from “company policy and future growth”. And more spin. Well we are not going to play. We don’t talk about it, we do it, and that’s about it. For example we do not believe in commodity lines! We believe all fresh produce should stand on its own merit, after all, what is the point in buying, preparing and then finally smothering a tomato in some expensive gunge (of course it is to disguise the inadequacy of the tasteless tomato) when you could have the real thing! And what about potatoes? A wholesaler tells us in one breath that he wants the cheapest baby potatoes known to man and then complains when his customers tell him its falling apart in the pan! How cheap was that!!
Whether we are talking about wild strawberries, endangered culinary herbs or spuds, we must always tell the truth. The word quality is banded about everywhere, delivery vehicles, company headed paper, web sites etc etc. What does it mean, good quality, indifferent quality, quality we can get away with or just plain bad quality. What we say is let the produce do the talking. Two of the most important ingredients in catering, whether fine dining or a greasy spoon cafe are tomatoes and potatoes. That’s probably why messrs Sinatra & Crosby sang about them. Get those right and your well on the way to salvation, get them wrong and oh dear.....! No excuses.